There are many areas where your image could be
improved, or more correctly, managed, so that clients and the
general public have a better feeling for you and your company.
They are too many and varied to go into in any
detail here, but cover the visual aspects of how you communicate
with your customers, letters, adverts etc., your people and their
dress, vehicles, products and services, in fact image covers
everything you and your company do.
Have you ever been cut up, or overtaken
recklessly, by 'white van man', where the van is emblazoned with the
name of the company, and thought I'm not using them again. So
do other people, so consider the possible results of your
actions before doing anything.
Most people consider image to be something to
do with design, or the company logo, but in reality it embraces the
ethos of the company. It is different from branding, as that is
purely a visible aspect of the company or product.
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KCA Marketing Ltd have been instrumental in
improving the image of a number of Hotels, where the visual impact
of the property and the way it is cared for can have a tremendous
impact on the visitor.
In fact the first impression, gained in less
than 10 seconds, is very powerful, and if it's wrong it will take a
lot of work and effort to correct it.
Providing your staff with ‘customer care’
training is only a part of providing a managed image package.
Remember that telling your employees to be nice
to customers to raise your image is not enough, you need to treat
your employees in a way that will tell them that you value them
before you can expect them to promote your image.
Please
contact us for further discussions.
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